DLM Academy for Medical Marketing

How to setup a website that is compliant to the American Disabilities Act

Posted by Kyle Peacy on Aug 1, 2017 9:59:50 AM

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Topics: Website Design, American Disabilities Act

How to Setup a HIPAA Compliant Website

Posted by Kyle Peacy on Feb 15, 2017 6:04:24 AM

One of the most common questions we get asked is: "Is our website HIPAA compliant?" Now, most companies say, "Yeah, it's HIPAA compliant, you have nothing to worry about." But here is the problem: the majority of Plastic Surgeons I meet with believe they are following HIPAA guidelines when they are not. I believe this is because most practices put too much faith in their marketing companies to follow these guidelines, when many marketing companies have a hard time understanding the guidelines themselves.

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Topics: Website Design

How to Use Digital Advertising, The Smart Way

Posted by Jackie Smith on Nov 4, 2016 10:24:00 AM

Earlier this year, HubSpot Research did some digging on how people respond to digital advertising. Their findings: people are going out of their way to avoid online ads. They found that most people online avoid ads because they find them annoying or intrusive, the ads disrupt what they are doing, or they create security concerns.

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Topics: Social Media

The History of Blogging

Posted by Jackie Smith on Sep 16, 2016 8:06:00 AM

Have you ever wondered where exactly blogging got its start? When exactly was the first blog written, and how has the blog evolved into what it is today? Read on for the answers to these questions, and learn about the timeline of the blog.

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Topics: Blogging

How to Create Successful Facebook Ads

Posted by Jackie Smith on Aug 26, 2016 9:00:00 AM

Most everyone is on the social media platform, Facebook, and that includes your target audience as well. Posting on Facebook is a great way to market your brand, however, posting alone often isn’t enough. Optimized Facebook Ads are a great way to catch the attention of your target audience. Check out these tips on how to create successful Facebook Ads.

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Topics: Social Media

How Video Marketing can Produce SEO Results

Posted by Jackie Smith on Aug 5, 2016 9:00:00 AM

SEO Results

Video marketing can do a lot of great things for your SEO, as well as result in improved SERP rank, higher CTR, lower bounce rates, and quality backlinks.

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Topics: SEO

How to Create Eye-Catching Instagram Videos

Posted by Jackie Smith on Jul 22, 2016 9:00:00 AM

With Instagram videos popping up everywhere, you may want to jump on the bandwagon and create your own. However, it can sometimes be intimidating when looking at big brand’s videos. Don’t worry- there are many tips that can help make the video making process a breeze. So grab your smartphone, and let’s get started!

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Topics: Social Media