DLM Academy for Medical Marketing

Jackie Smith

Recent Posts

How to Use Digital Advertising, The Smart Way

Posted by Jackie Smith on Nov 4, 2016 10:24:00 AM

Earlier this year, HubSpot Research did some digging on how people respond to digital advertising. Their findings: people are going out of their way to avoid online ads. They found that most people online avoid ads because they find them annoying or intrusive, the ads disrupt what they are doing, or they create security concerns.

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Topics: Social Media

The History of Blogging

Posted by Jackie Smith on Sep 16, 2016 8:06:00 AM

Have you ever wondered where exactly blogging got its start? When exactly was the first blog written, and how has the blog evolved into what it is today? Read on for the answers to these questions, and learn about the timeline of the blog.

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Topics: Blogging

How to Create Successful Facebook Ads

Posted by Jackie Smith on Aug 26, 2016 9:00:00 AM

Most everyone is on the social media platform, Facebook, and that includes your target audience as well. Posting on Facebook is a great way to market your brand, however, posting alone often isn’t enough. Optimized Facebook Ads are a great way to catch the attention of your target audience. Check out these tips on how to create successful Facebook Ads.

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Topics: Social Media

How Video Marketing can Produce SEO Results

Posted by Jackie Smith on Aug 5, 2016 9:00:00 AM

SEO Results

Video marketing can do a lot of great things for your SEO, as well as result in improved SERP rank, higher CTR, lower bounce rates, and quality backlinks.

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Topics: SEO

How to Create Eye-Catching Instagram Videos

Posted by Jackie Smith on Jul 22, 2016 9:00:00 AM

With Instagram videos popping up everywhere, you may want to jump on the bandwagon and create your own. However, it can sometimes be intimidating when looking at big brand’s videos. Don’t worry- there are many tips that can help make the video making process a breeze. So grab your smartphone, and let’s get started!

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Topics: Social Media

Awesome Snapchat Hacks You Need to Know About

Posted by Jackie Smith on Jul 1, 2016 9:00:00 AM

So, I am sure most of you have heard of Snapchat. If you haven’t, the social media platform Snapchat is a “mobile messaging application used to share photos, videos, text, and drawings.” (webwise.ie). It’s totally free to download and use, so you don’t have to pay up to use it. It is also gaining mega-popularity, with more than 150 daily active users. Recently, in March, Snapchat added some new features that many people aren’t even aware of! Check out these new Snapchat hacks and how to use them.

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Topics: Social Media

The 411 on How to Target Facebook Ads

Posted by Jackie Smith on Jun 24, 2016 10:45:59 AM

If you are a business owner, taking advantage of Facebook advertising targeting is a great way to define your audience. Targeting Facebook ads is a great way to hone in on the audiences you want to reach. With this tool, you can use Facebook ads to target groups that you would specifically like to focus on.

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Topics: Social Media