DLM Academy for Medical Marketing

How to Calculate Marketing ROI for Medical Practices

Posted by Andrew Cromer on Feb 4, 2015 10:30:00 AM

In marketing, the purpose (which seems to be a mystery to many) is to create customers. It is a very simple equation (this is where all those high school math classes come in), which essentially states spending X amount of dollars to create Y number of new customers.  Despite how simple the equation is, the fact remains that your understanding/lack of understanding of Marketing ROI will greatly determine the success of your practice.

In this post I will make sure you understand how marketing ROI should be calculated.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:
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Topics: ROI

5 Things your marketing agency should be doing for your practice in 2015

Posted by Kyle Peacy on Feb 2, 2015 5:30:00 AM

In this post I wanted to share with you 5 things your marketing agency should be doing for your medical practice today. We hear all the time that the most frustrating part about our industry is the lack of transparency. Here are 5 items your marketing agency should have you covered on in order to scare your competition.

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Topics: SEO, ROI, Conversions