In marketing, the purpose (which seems to be a mystery to many) is to create customers. It is a very simple equation (this is where all those high school math classes come in), which essentially states spending X amount of dollars to create Y number of new customers. Despite how simple the equation is, the fact remains that your understanding/lack of understanding of Marketing ROI will greatly determine the success of your practice.
In this post I will make sure you understand how marketing ROI should be calculated.Need some inspiration? Check out these "How-To" examples from the HubSpot blog: