DLM Academy for Medical Marketing

How to Use Digital Advertising, The Smart Way

Posted by Jackie Smith on Nov 4, 2016 10:24:00 AM

Earlier this year, HubSpot Research did some digging on how people respond to digital advertising. Their findings: people are going out of their way to avoid online ads. They found that most people online avoid ads because they find them annoying or intrusive, the ads disrupt what they are doing, or they create security concerns.

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Topics: Social Media

How to Create Successful Facebook Ads

Posted by Jackie Smith on Aug 26, 2016 9:00:00 AM

Most everyone is on the social media platform, Facebook, and that includes your target audience as well. Posting on Facebook is a great way to market your brand, however, posting alone often isn’t enough. Optimized Facebook Ads are a great way to catch the attention of your target audience. Check out these tips on how to create successful Facebook Ads.

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Topics: Social Media

How to Create Eye-Catching Instagram Videos

Posted by Jackie Smith on Jul 22, 2016 9:00:00 AM

With Instagram videos popping up everywhere, you may want to jump on the bandwagon and create your own. However, it can sometimes be intimidating when looking at big brand’s videos. Don’t worry- there are many tips that can help make the video making process a breeze. So grab your smartphone, and let’s get started!

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Topics: Social Media

Awesome Snapchat Hacks You Need to Know About

Posted by Jackie Smith on Jul 1, 2016 9:00:00 AM

So, I am sure most of you have heard of Snapchat. If you haven’t, the social media platform Snapchat is a “mobile messaging application used to share photos, videos, text, and drawings.” (webwise.ie). It’s totally free to download and use, so you don’t have to pay up to use it. It is also gaining mega-popularity, with more than 150 daily active users. Recently, in March, Snapchat added some new features that many people aren’t even aware of! Check out these new Snapchat hacks and how to use them.

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Topics: Social Media

The 411 on How to Target Facebook Ads

Posted by Jackie Smith on Jun 24, 2016 10:45:59 AM

If you are a business owner, taking advantage of Facebook advertising targeting is a great way to define your audience. Targeting Facebook ads is a great way to hone in on the audiences you want to reach. With this tool, you can use Facebook ads to target groups that you would specifically like to focus on.

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Topics: Social Media

Things to Consider Before Creating a New Social Media Account

Posted by Jackie Smith on Jun 3, 2016 9:00:00 AM

Today it seems as if a new social media platform comes out faster than you can fully understand the last one. With the speed of technology today, it can be difficult to keep up the latest social media channels. Also, with so many options, it can often be tough in deciding which platforms to utilize. Although social media is an important instrument in marketing, you should consider these things before creating a new social media account.

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Topics: Social Media

How To Use Instagram For Marketing

Posted by Jackie Smith on May 20, 2016 9:07:00 AM

Although Instagram is not the most popular social media tool being used today in marketing, it is definitely on the rise. With over 400 million posts a day, this platform is absolutely growing. With Instagram providing you with another outlet to market your company, it is important that you learn the ins and outs of this platform. Here are some tips on how to best use Instagram as a marketing tool.

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Topics: Social Media