DLM Academy for Medical Marketing

How to setup a website that is compliant to the American Disabilities Act

Posted by Kyle Peacy on Aug 1, 2017 9:59:50 AM

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Topics: Website Design, American Disabilities Act

How to Setup a HIPAA Compliant Website

Posted by Kyle Peacy on Feb 15, 2017 6:04:24 AM

One of the most common questions we get asked is: "Is our website HIPAA compliant?" Now, most companies say, "Yeah, it's HIPAA compliant, you have nothing to worry about." But here is the problem: the majority of Plastic Surgeons I meet with believe they are following HIPAA guidelines when they are not. I believe this is because most practices put too much faith in their marketing companies to follow these guidelines, when many marketing companies have a hard time understanding the guidelines themselves.

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Topics: Website Design

Top 3 Web Pages Where Copywriting is Most Important

Posted by Andrew Cromer on May 13, 2016 9:19:00 AM

Great copy for your client’s website should be a priority during development because it leaves a lasting impression about the company. The best copy gets straight to the point, avoids unnecessary fluff, and reads in a relatable tone.

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Topics: Website Design

How Color can have an Impact on Marketing and Web Design

Posted by Jackie Smith on Apr 1, 2016 11:38:00 AM

 

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Topics: Website Design, Branding

Will Mini Websites Benefit My Medical Practice?

Posted by Ryan Rogers on Jan 30, 2015 9:30:00 AM

There is a lot of controversy as to whether or not mini websites will help the online presence of your medical practice. A mini site is a smaller version of your main website which focuses on a specific product or service. When used correctly, mini sites can have a huge impact on your bottom line, bringing in more new patients and revenue for your practice. However, if done incorrectly, it could be as profitable as throwing money into a fire (there are cheaper ways to stay warm this winter).

 

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Topics: SEO, Website Design

What is Parallax Scrolling and Why is it being used?

Posted by Tyler Rix on Jan 28, 2015 6:30:00 AM

Designers are constantly creating new and interactive ways to speak to their website viewers. Parallax scrolling is a function on a website in which two objects on separate layers are moving at different speeds. It creates an effect that "reveals" the next section as you scroll. If designed correctly, you can create a viewer experience that is interesting and informative. When, where, and what is the future for parallax?

 

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Topics: Website Design

Photoshop, Illustrator and InDesign: Strengths, Weaknesses and When to Use Each

Posted by Abby Schmidt on Dec 17, 2014 3:36:00 PM

 

Photoshop isn’t the end-all-be-all when it comes to design. It is by far the most known out of the three and is often referred to whenever those sketchy images pop up of models who strangely look too thin for real life “they must be photoshopped.” But, adobe created a whole suite for design and they offer many programs that when used together help you create your perfect marketing masterpiece.

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Topics: Website Design